Yelp.com allows users to check out businesses that they are interested in visiting and seeing what others think about their products and services through customer reviews. As one of the largest customer review sites, it goes without saying that positive reviews can do great things for your small to medium sized businesses. Not only can Yelp help bring in more customers but also greatly optimize your website on local search engines. On the contrary, negative reviews can lead to a decrease in customers, with the same applying to your search ranking. Because Yelp can have such an effect on your business, we think it’s important that we take you through five facts about the popular customer review site and how they apply to you.