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Digital Marketing

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

SEO for Local Businesses: What You’re Missing

When thinking about local SEO, it is important to remember online competition is not local competition, claim your Google Business Profile, and keep blogs up to date. Think about what your customers really need, and use your content as an opportunity to deliver that in the most efficient way possible. Answer questions you get often in person. Share those great conversations you have with other local business owners, about what really matters, and those nuggets of priceless advice. Your message has to connect. You have to learn how to build authentic relationships online, and one of the foremost ways of doing that is to create content that actually resonates with your audience.

How to Choose the Best SEO Company

When choosing a high quality digital marketing company for SEO services, realistic results are a priority. Don’t fall for buzz words, always discuss metrics, look for case studies and third party certifications. Working with a local company is always the best option because they’ll have unique insights into the area market. An SEO company in New York will know about colloquial terms and help you create a laser-focused SEO approach.

Importance of Alt Tags for On Page SEO

Using and optimizing an alt tag reasonably is important for ranking highly for SEO because the search engine crawler can only recognize an alt tag. The search engine may skip your pictures without an alt tag. A large of proportion of image searching is via the search engine. Also, images are more acceptable to users compared to the text. Search Engines cannot see images on websites so that it cannot crawl the text either. So by creating an alt tag for every image, you have a great opportunity to let your image on a website to be as visible as possible.

The Best Practices for Improving Your On-Page SEO Score

If you’re working within the digital marketing field, then chances are you’ve heard of on-page SEO. As one of digital marketing’s most useful tactics, on-page SEO is how visitors find your website on search engines like Google and Yahoo. While it may sound complicated, and can be at times, on-page SEO is all about your ability to abide by certain practices. Images factor into on-page SEO just as much as words. This form of content also comes with its own tag that should be optimized for SEO. That includes adding keywords in its file name as well ensuring it meets the proper conditions. Header tags are headings used in your webpage’s content. These come in H1, H2, and H3 formats. Try to add your exact keyword in your headings in order to improve your on-page SEO. The words on your webpage are referred to as copy. This is where most of your on-page score is derived from. Keyword usage is important here and the number of times you utilize it depends on how long your content is. It is important to note that mobile-friendly websites are typically ranked higher than ones that are not. In order to achieve a high on-page SEO ranking, your website needs to be compatible with mobile devices.

Questions to Ask Before Hiring an SEO Company

SEO firms consist of a group of experts dedicated to helping businesses enhance their visibility on search engines. But, with the thousands of SEO companies out there, which one is right for your website? Without the proper guidance you may find yourself investing in an organization that is unable to suit your specific needs. Finding the perfect SEO company is all about asking the right questions. Don’t hesitate to take away as much information as possible from your candidates before making a decision. If you’re looking for the complete digital marketing package then check out our blog post on why you should hire a digital advertising agency.

Tips for Businesses Utilizing Local SEO

Through the use of keywords and links, SEO allows your content to appear on search engines like Yahoo, Bing, and Google. In the past couple of years SEO has become a crucial component of digital marketing strategies for all businesses, especially for small sized startups, and local businesses looking to advance their own personal local SEO strategies. Thanks to its cost-effective nature, many business are able to promote their products and services, as well as branded content like videos, eBooks, and blog posts without breaking the bank. Your website is supposed to be a place where consumers can go to learn more about your business. However in doing so, many people become so involved in talking about their products, services, and history that they forget their basic information. This includes your business’ name, address, and phone number. These three things are basic key components that search engines look for when going through content. SEO is one of the most useful digital marketing tactics if you know how to utilize it properly. By following these tips, you’re sure to increase your visibility on search engines, ultimately leading to a higher surge in website traffic, and hopefully more customers excited about walking through your doors.

Home Is Where the Business Is: The Best Practices For Local SEO

While regular SEO is great for enhancing your digital presence as a whole, good local SEO practices is going to be the deciding factor between whether consumers in your area are able to locate your business or not. Search Engine Optimization, or SEO, is all about using links, keywords, and quality content (blogs, videos, etc.), to help increase your website and business’ visibility on popular search engines like Google and Bing. This means that when someone searches for the products or services that you provide, your business will be at the top of the search results. Local SEO takes the same concept as regular SEO and marginalizes it, which puts an emphasis on optimizing your website for your business’ location and its surrounding communities. In addition to increasing your website’s visibility, utilizing local SEO also heightens your chances of appearing number one in the search results.