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Target Points Inc

Digital Marketing

Does Quality Score Matter for Google Ads?

One of the frustrating things about Google’s Quality Score metric, is that there is no definitive way to track or improve them. Having a high quality score is useful, as it will drive down the cost of ads. However, even Google Partner Ad Agencies do not have clear indication on how to increase them. What’s more, is that the claims that quality score decreasing ad costs are largely anecdotal.

The Benefits of Hiring an SEM Company for Your Startup Business

Hiring an SEM company will benefit you in achieving your SEM goals. If you feel like your business needs a little extra help in getting your brand message, products, and services across to new potential consumers, then read on to learn more about how an SEM company and PPC advertising can help your startup business do that. An SEM company will also do keyword research, and select the right keywords you want to bid on. Having the right keywords selected will drive your ads to the accurate target consumers you want to see your ads. Remember, good content that matches your keywords will increase quality score. Good quality score will increase the viewing of your ads on search engines, and decrease costs for PPC. This is an effective investment for any startup business.