Images play a pivotal role in conveying messages between businesses and their consumers. With the rise of social media, companies now have an additional platform to promote their brand. No matter what type of social media platform you’re utilizing, images are a great way to effectively engage your audience. The right type of image can tell consumers more about your business than any amount of text can. Visual content is a great way of engaging your audience on more personal level. By letting them into your business, showing off your fun side, and providing them with variety of different images, you have the potential to expose them to your brand in a way that words alone wouldn’t allow you to do. As Facebook, Twitter, Instagram, and now Snapchat continue to grow in popularity, the use of images will only become more essential to success on social media.