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Digital Marketing

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

What is Digital Content Marketing?

Digital content marketing is a technique of distributing and disseminating useful information to your target audience over the internet. Through digital content marketing, your business can communicate with your present and potential customers using search engines, email and social media. Depending on the aims of your organization’s marketing strategy, you can launch digital marketing campaigns using both free and paid media. With so many alternatives and tactics available in digital marketing, you have the freedom to be creative and try new things on a limited budget.

Importance of Alt Tags for On Page SEO

Using and optimizing an alt tag reasonably is important for ranking highly for SEO because the search engine crawler can only recognize an alt tag. The search engine may skip your pictures without an alt tag. A large of proportion of image searching is via the search engine. Also, images are more acceptable to users compared to the text. Search Engines cannot see images on websites so that it cannot crawl the text either. So by creating an alt tag for every image, you have a great opportunity to let your image on a website to be as visible as possible.

The Best Practices for Improving Your On-Page SEO Score

If you’re working within the digital marketing field, then chances are you’ve heard of on-page SEO. As one of digital marketing’s most useful tactics, on-page SEO is how visitors find your website on search engines like Google and Yahoo. While it may sound complicated, and can be at times, on-page SEO is all about your ability to abide by certain practices. Images factor into on-page SEO just as much as words. This form of content also comes with its own tag that should be optimized for SEO. That includes adding keywords in its file name as well ensuring it meets the proper conditions. Header tags are headings used in your webpage’s content. These come in H1, H2, and H3 formats. Try to add your exact keyword in your headings in order to improve your on-page SEO. The words on your webpage are referred to as copy. This is where most of your on-page score is derived from. Keyword usage is important here and the number of times you utilize it depends on how long your content is. It is important to note that mobile-friendly websites are typically ranked higher than ones that are not. In order to achieve a high on-page SEO ranking, your website needs to be compatible with mobile devices.

Just Google It: The Importance of Search Engines

Search Engines like Google and Yahoo have made an impeccable impact on society, changing the way we receive and interpret data. Whether you’re a business looking to increase its online visibility or searching for right information for your college research paper, chances are that search engines will be a large part of the process. Check out just some of the ways search engines have changed the landscape of retrieving information. Search Engines have not only changed things for consumers but for businesses as well. Nowadays, if someone is curious about a specific business, they will most likely search for them online and check out their website. This practice has given birth to the digital marketing tactic known as SEO, or Search Engine Optimization. SEO relies on the use of keywords and links to help users make their websites easier to find on search engines. SEO is one of the most common forms of marketing, due to its organic and cost-effective nature. Search Engines have become more than just another way to look up information, as they now influence our daily lives. Only time will tell where businesses like Google, Yahoo, and Bing will take us next.

Questions to Ask Before Hiring an SEO Company

SEO firms consist of a group of experts dedicated to helping businesses enhance their visibility on search engines. But, with the thousands of SEO companies out there, which one is right for your website? Without the proper guidance you may find yourself investing in an organization that is unable to suit your specific needs. Finding the perfect SEO company is all about asking the right questions. Don’t hesitate to take away as much information as possible from your candidates before making a decision. If you’re looking for the complete digital marketing package then check out our blog post on why you should hire a digital advertising agency.

On-page Search Engine Optimization

On Page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. n Page SEO is a vital practice in digital marketing that all businesses who have websites need to implement. If you are not optimizing your webpage through On-Page optimization for SEO, your webpages will be missing out on being ranked as one of the top 10 in search engine listings. It’s important to develop a webpage that is mobile friendly and has been optimized through coding so that search engine bots can read in detail what your site truly offers. Put the right amount of keywords in title tags, headings, and in your body paragraph, but don’t overdo it with keywords in your content. Having readable and good content to provide to your viewers is the most important factor of on-page SEO.

Why SEO is Vital

SEO is one of the leading marketing tactics in regards to driving traffic to your website. Search Engine Optimization can be the deciding factor in whether or not visitors are able to find your website and learn more about your business. Thanks to the popularity of Google’s search engine, investing in a SEO company to help optimize your website, social media, and blog post, is a sound decision. From videos and blog posts, to E-books and whitepapers, consumer are constantly craving new content and will do anything to find it. In addition to optimizing your website, the right SEO Company can also help you develop quality content to attract visitors. Investing in an SEO company to develop a strategy yields an increase in website visits, lead generation, and followers and likes on your social media pages. All of those factors will eventually lead to jump in revenue, spelling good things for your business. In addition to displaying a link to your business’ website, search engines may also display reviews about your products and services. Reviews can be a great way for spreading positive word of mouth, and if optimized effectively, will be first thing that pops up about your business. SEO is constantly evolving, with Google search algorithms changing on a weekly basis.

SEO Trends: Everything You Need To Know

Designing your website to be responsive with mobile devices automatically enhances search ranking, putting you a step above businesses that have not yet done so. Making mobile compatibility a priority from the start is the key to achieving a strong digital presence. How Content Strategy Improves SEO Ranking:
Write for your readers, not for search engines.
Creating audience-specific goals
Write content for different platforms
Your product can take on a personality and style