SEO is one of the leading marketing tactics in regards to driving traffic to your website. Search Engine Optimization can be the deciding factor in whether or not visitors are able to find your website and learn more about your business. Thanks to the popularity of Google’s search engine, investing in a SEO company to help optimize your website, social media, and blog post, is a sound decision. From videos and blog posts, to E-books and whitepapers, consumer are constantly craving new content and will do anything to find it. In addition to optimizing your website, the right SEO Company can also help you develop quality content to attract visitors. Investing in an SEO company to develop a strategy yields an increase in website visits, lead generation, and followers and likes on your social media pages. All of those factors will eventually lead to jump in revenue, spelling good things for your business. In addition to displaying a link to your business’ website, search engines may also display reviews about your products and services. Reviews can be a great way for spreading positive word of mouth, and if optimized effectively, will be first thing that pops up about your business. SEO is constantly evolving, with Google search algorithms changing on a weekly basis.
Yelp.com allows users to check out businesses that they are interested in visiting and seeing what others think about their products and services through customer reviews. As one of the largest customer review sites, it goes without saying that positive reviews can do great things for your small to medium sized businesses. Not only can Yelp help bring in more customers but also greatly optimize your website on local search engines. On the contrary, negative reviews can lead to a decrease in customers, with the same applying to your search ranking. Because Yelp can have such an effect on your business, we think it’s important that we take you through five facts about the popular customer review site and how they apply to you.