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Target Points Inc

Digital Marketing

SEO vs SEM: What You Need to Know

SEO uses organic factors to get content seen in SERPs. Brands don’t need to pay for SEO, which makes it a very popular way to get traffic to websites that might otherwise have a tough time doing so. SEM, or Search Engine Marketing, involves paid ads. With SEM, the more money you spend, the more people you’ll reach. SEM starts targeting your audience much more quickly.