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Target Points Inc

Digital Marketing

Social Media Engagement

Instagram is one of the most powerful business tools in the world. With one billion users per month, the potential to grow your company from the ground up is limitless. The biggest factor that will determine success is engagement. Instagram engagement refers to likes, comments, shares, and other actions that validate that your content is resonating with users who see it.

SEO 101: A Beginners Guide to Search Engine Optimization

SEO is the act of optimizing your website to maximize its visibility in searches essential for the website and its related business. In most cases, you’ll focus on increasing visibility in Google search, which currently manages around 85% of search traffic. Visibility means you appear on page one of the organic (non-paid) search as high as possible. This increases high-quality traffic to your website. SEO involves making many small (and some major changes) to your website and how it relates to other websites online. Ultimately, the most critical factors that determine how visible your website is are:
Authority – How authoritative does Google see your website in relation to others?
Relevance – How relevant is a given page to a specific search?
Recentcy – How recently has your website or page been updated?
User experience – How do visitors respond when they see your page in the search results? And after they enter your site?

10 Ways to Increase Your Followers on Social Media

Success on social platforms is determined by your level of persistence and how willing you are to put yourself out there. While no one tactic is guaranteed to enhance your number of followers, combining a few is sure to garner some positive results. Whether you’re a small business looking to expand your digital presence or are just aiming to make a friend or two, here are ten things that you can do to increase your number of followers on social media. 1: Put Yourself Out There 2: Create Content that’s Worth Following 3: Stay Away from Controversial Topics and Opinions 4: Take Advantage of Mutual Friends 5: Establish a Tone and Voice 6: Post Content on a Regular Basis 7: Interact with the Followers You Have 8: Be Genuine in Your Efforts 9: Use Your Social Media Presence to Promote Your Social Media 10: Stay Positive With the following of these tips, you’re well on your way to establishing the social media presence you envision.

How to Engage Your Audience with Social Media

With the growth of technology, social media is one of the more important platforms for entertainment, culture and even more recently—business.  As people are turning to their different social media outlets hourly, it is important that businesses know what, how and when to post for a more engaging audience. A clever way to engage with your audience through social media is being relevant. In a time where people would rather watch than read, it is important to share pictures and videos with relevance to current events. Engaging with your audience on a personal level has great usefulness as well. In order for people to return and show valid interest, answering their questions, liking their comments, tagging and replying to their comments can make them want to further inquire about what it is you are selling and/or marketing for. Being consistent with the content is also a way to keep engaging with your audience also. It is essential to know when to post your content whether it be videos or pictures. Developing a certain time frame for when you display more content can get you an active audience.

Best Practices for Promoting Your Business on Social Media

As the key to establishing a digital presence, social media provides you with the perfect platform to directly engage your audience. By following these practices you can develop a social media presence that’ll allow you to promote your business, as well as its products and services. Websites like Facebook, Twitter, or Instagram, allow you to share content, drop in on consumer conversations, and develop integrated campaigns in promotion of your products and services. Facebook and Twitter are usually the two profiles that every business has, with the others being utilized for specific purposes. When it comes to creating content for social media, ensure that it is creative, relevant, and informative. Anything being posted should be done so with the goal of either engaging or informing the reader. Setting social media objectives will allow you to track your progress and measure your performance. Your business page should have a distinct look and feel to it that lets consumers know that you’re unique. When writing content for your social media pages, try to find a specific tone and stick to it, whether it be humorous or professional. Creating a profile that is unique entices visitors to stick and may even lead them to check out your website. Analyzing your social media activity shows you where you need to improve compared to where you’re excelling.

25 Social Media Content Ideas

Success on social media is dependent on the type of content your produce. Posting the same type of post day after day is sure to your disengage your audience, which will cause them to eventually check out. Your social media page is all about promoting your brand. No matter what format of content you’re using, your brand should be a representation in some way, shape, or form. Generate hype and anticipation for an event by posting about it days or maybe weeks ahead of time. Whether they’re new or recycled, share your blog content on a consistent basis to keep your audience engaged in what you have to say. This can benefit your blog’s SEO ranking, which will increase its visibility in the process. The purpose of social media is to keep people informed. Share articles, reports, editorials, and tips that are both relevant to your business and your audience’s interest.

#Saycheese: Using images to promote your brand on social media

Images play a pivotal role in conveying messages between businesses and their consumers. With the rise of social media, companies now have an additional platform to promote their brand. No matter what type of social media platform you’re utilizing, images are a great way to effectively engage your audience. The right type of image can tell consumers more about your business than any amount of text can. Visual content is a great way of engaging your audience on more personal level. By letting them into your business, showing off your fun side, and providing them with variety of different images, you have the potential to expose them to your brand in a way that words alone wouldn’t allow you to do. As Facebook, Twitter, Instagram, and now Snapchat continue to grow in popularity, the use of images will only become more essential to success on social media.

#Instabusiness: How to Use Instagram to Promote Your Business

In the world of business, visuals are everything. The average consumer comes with a “show, don’t tell” attitude, relying on what they can see to make a decision, rather than what they’re told. Over the last couple of years Instagram has skyrocketed in popularity thanks to its ability to share photos and videos with others in an instant. With millions of members and a widespread influence, businesses are now starting to join in order to better promote their brand. When used correctly, Instagram is a powerful marketing tool. Remember that a picture speaks a thousand words and with the right type of images, you’ll have a loyal following of your own in no time.

The Social Media Mirror: How Facebook and Google Can Determine Your Brand Identity

Your brand should have a unique look, feel, voice, and even personality if you want to relate to a specific audience or group of consumers. Thanks to the internet and social media, ordinary people have been given a platform to voice their opinion, and with that, the ability to influence others in how they perceive certain businesses and identify with them. Google, being the world’s most popular search engine, has a large influence on who views your business and how they feel about it. When it comes to finding your business online, it’s all about specificity and making your brand stand out among the others. Your identity should be associated with something unique that Google can relate and link to. Analyzing your Facebook audience can show you what type of brand you need to be, while Google can teach you how to specify your attributes to your location in order to make it easily searchable. Keep in mind that identity is everything and that social media can be the first step to finding out what kind of brand you really are.