The primary goal of all content is to stimulate the end user’s mind. When adhering to these endlessly repeating formats, what you’re doing is creating “me too” content. These attempts do nothing to separate your business from the thousands of others attempting these strategies. Having a unique voice allows you to take positions, and show your audience what’s important to you. If this message resonates, you can develop an authentic following, and become an actual thought leader in your industry. The issue with doing it the way “everyone else is doing,” is that there is no reason to listen to you above any other competitor.
