CPC, or cost per click, is a model in which you pay every time somebody clicks on your ad. Cost per click shows you how much your business is paying for people to click on your ads so you can prioritize your budget as well as see what’s working – or not working. While only focusing on what can be measured doesn’t work in the world of marketing, with some of the most successful companies choosing outcomes over methods, CPC is undeniably helpful when it comes to successfully monitoring marketing metrics. Improving the quality of your traffic is a great way to lower your CPC.
