SEO uses organic factors to get content seen in SERPs. Brands don’t need to pay for SEO, which makes it a very popular way to get traffic to websites that might otherwise have a tough time doing so. SEM, or Search Engine Marketing, involves paid ads. With SEM, the more money you spend, the more people you’ll reach. SEM starts targeting your audience much more quickly.
When you look at the big picture, it’s easy to see how important it is for you to allocate funds to an advertising budget. Deciding which approach to take depends largely on your audience demographics. Consider the differences in traditional and digital advertising as you create your advertising budget, and you’ll be on the right track for getting your business out there. To help prepare an advertising budget, it is important to look at sales percentage, industry averages, set marketing objectives, and establish a maximum budget.