With the growth of technology, social media is one of the more important platforms for entertainment, culture and even more recently—business. As people are turning to their different social media outlets hourly, it is important that businesses know what, how and when to post for a more engaging audience. A clever way to engage with your audience through social media is being relevant. In a time where people would rather watch than read, it is important to share pictures and videos with relevance to current events. Engaging with your audience on a personal level has great usefulness as well. In order for people to return and show valid interest, answering their questions, liking their comments, tagging and replying to their comments can make them want to further inquire about what it is you are selling and/or marketing for. Being consistent with the content is also a way to keep engaging with your audience also. It is essential to know when to post your content whether it be videos or pictures. Developing a certain time frame for when you display more content can get you an active audience.