Your content should also be engaging, so consider using rich media elements to present your information in a way that is pleasing to the eyes. Also, examine the length of competitor content and adjust the length of your content accordingly. Look at internal and external links on competitor sites, too, because they help Google understand which content is relevant to your topic and your business. Remember to link your most important page to your other pages internally, so Google recognizes that this particular page is your core page.
