Are you looking to increase your number of followers on social media? Of course you are, I mean who isn’t? Gaining followers on sites like Facebook, Twitter, and LinkedIn is always easier said than done. Fortunately, there is a method to the madness that is social media.
Success on social platforms is determined by your level of persistence and how willing you are to put yourself out there. While no one tactic is guaranteed to enhance your number of followers, combining a few is sure to garner some positive results.
Whether you’re a small business looking to expand your digital presence or are just aiming to make a friend or two, here are ten things that you can do to increase your number of followers on social media.
1: Put Yourself Out There
Social media is no place to be shy. In order to garner the attention you seek, you’re going to have to make your presence known. That means reaching out to other users that you feel may have similar interests to yours. Don’t be afraid to drop a message in a user’s inbox asking them to follow you. Think of it like asking out a crush – the worse they can say is no.
2: Create Content that’s Worth Following
Without sounding too rude or brash, no one wants to follow someone who posts boring content. The best way to attract followers is by posting content that is fun, engaging, and most importantly relevant. That includes news relating to current events or content posted with the sole intent to entertain. The guy from Field of Dreams said it best, “if you build it, they will come”.
3: Stay Away from Controversial Topics and Opinions
Remember, the goal of social media is to make friends, not enemies. The best way to accomplish this is by keeping some opinions and topics to yourself. Things like politics and religion are best left off of your social media profile as your beliefs can potentially rub people the wrong way. Expressing your opinion about sensitive subjects draws negative attention to you, scaring prospective followers in the opposite direction.
4: Take Advantage of Mutual Friends
Sometimes the most valuable relationships are the ones that are established through mutual friends. If you notice that someone shares one or more mutual followers with you, send a request immediately. Chances are that they possess similar interests to your mutual follower. The fact that you two share a friendship with the same person/people is a great jumping off point to garner another follower.
5: Establish a Tone and Voice
Social media should act as a reflection of who you are in person. You wouldn’t change your personality day by day, would you? Your online voice should be consistent with each social media post. This shows users that there is an actual person sitting behind the computer and not just someone trying to churn out as much content as possible. The more users get a feel for who you are, the more likely they will be to follow you.
6: Post Content on a Regular Basis
Users follow you because they believe that you have something interesting to say or share. That being said, someone that rarely shares or says anything is not worth following, or at least that’s how users will see it. In order to show others that you’re worth following, it’s important that you’re posting content on a regular basis. That can mean posting anywhere from three times a day to twice a week. Regularly posting content gives users something to look forward to and more incentive to follow you.
7: Interact with the Followers You Have
On your mission to retrieve more followers, it’s important not to forget the ones you have already have. How you treat those who have given you their attention can dictate whether others will follow suit. Drop in and check on your current followers; perhaps message them to see how they’re doing. Reply to their status updates and congratulate them on their announcements. Others will take notice and be more willing to accept your follow requests.
8: Be Genuine in Your Efforts
Users know why you’re requesting to follow them. In today’s age of transparency, there’s no getting over. Your best bet is, to be honest, and genuine in everything you do. When messaging a prospective follower, tell them exactly why you believe them following you would be beneficial. Most people have an unspoken ability to see through charades and will only harm your reputation on social media in the long run if you’re caught lying. Long story short: Honesty is always the best policy.
9: Use Your Social Media Presence to Promote Your Social Media
Now before you tell me that doesn’t make any sense, hear me out. It’s safe to assume that if you’re using more than one social platform then your followers aren’t going to be the same people across the board. That means that you probably have followers on twitter that aren’t connected with you on Facebook and vice versa. Most social media users have at least two or three accounts spread across different platforms. In other words, you have the opportunity to make the most out of every relationship you’ve established.
10: Stay Positive
When starting off on social media, it’s easy to get discouraged by the lack of followers you’re attracting. That’s expected but it shouldn’t get you down. Nothing good happens overnight and it’s all about how diligent you are in your efforts. The second you tell yourself that you can’t do it is the second that it becomes true. Positivity, consistency, and patience are at the center of every successful social media account. Remain calm – time is always on your side.
With the following of these tips, you’re well on your way to establishing the social media presence you envision. As long as you keep your eye on the prize and continue to pull your weight, you’ll be where you desire in no time.