There’s competition in every industry. No matter what you do, there is always going to be someone that does something similar. That’s why it’s important to always be on the lookout for new ways to best the competition.
The ability to compete can determine your financial success as well as your relevancy in regards to your target audience. Fortunately, with the rise of digital marketing, there are more ways than ever to get a leg up on your competitors; one of those being SEO.
Search Engine Optimization allows consumers to find your business on search engines with relative ease by simply typing in specific terms and phrases.
However, you’re not the only one on search engines. Expect to see your competition right beside you, especially if you’re in close proximity location-wise. In today’s blog post, we’re going to take you through how to outrank your competitors on search engines in order to give you a fighting chance when it comes to attracting consumers.
STEP 1: Start Developing Content
First things first; you’re going to need some content in order to achieve a positive ranking on search engines. What is content, you ask? Well, it can be anything from introductions and product descriptions on your website to any additional blog posts you may feel inclined to include.
In layman’s terms, it’s what you’re going to be using to educate and intrigue your audience when they visit your website. Search engines are smart enough to scour through and analyze your content, ranking it based on quality, quantity, and the number of keywords.
Best believe that your competitors have someone writing content for their website, meaning that you should be doing the same. Many times the difference between number one on google and number two is the type of content being produced.
Check out your competitor’s website. Notice that they’re lacking in content? Use this as an opportunity to outrank them by crafting content that is meaningful, engaging, and includes keywords and phrases that are relevant to your business. Search engines will pick up on this and push your site up the results page in no time.
STEP 2: Redesign Your Website If Necessary
We understand if you’re not a web designer but there a few things that you should be aware of. For one, search engines prefer it if your website is compatible with mobile devices like smartphones and tablets. Also, load times must be as short as possible to receive a higher search ranking.
There are a ton of things that can be done to reduce the loading times of your web pages. We highly recommend that you bring in a web developer to assist with your site’s redesign but only if it’s necessary.
Many times, managers will poke around and try to fix what’s not broken only to tarnish their current search ranking. That being said, it’s important to ensure that your website is continuously being monitored.
There are updates that are constantly being released that can dictate the speed of your website. You need to make sure that these updates are being applied in a timely fashion to receive the results you desire. Ask the top SEO experts: all it takes is a matter of minutes and your competitor can skip over you in the search results. Just like that.
STEP 3: Begin Linking Content
This step applies to the development of content we spoke about earlier. Did you know that people linking your content to theirs can increase your domain authority thus boosting your search ranking in the process? The only way to get people to link your content is by creating content worth linking to. Now I know we talked about your website and blog posts but these aren’t the only forms of content.
People like to come across things like videos, top ten lists, and infographics. As long as the content is of quality and something individuals find relevant, they will have no problem sharing it on their social media profiles and websites.
The best thing about this step is that depending on the industry you’re operating in, your competitors may not even be thinking of linkable content. For example, even an industry as cut and dry as hardware appliances (no pun intended) is worth crafting content about. There is a multitude of subjects within every industry that can be articulated through various mediums and trust us; people will be interested.
This may seem like a lot but by doing so, it will place you light years ahead of the competition. In order for them to surpass you at that point may take weeks or even months. That’s months of increased website visits and potentially a surge of new consumers.
This might sound like a lot to digest at the moment but once you bring on a specialist, it’ll all make sense. SEO has done a great deal in regards to evening the playing field for businesses and their competitors. It’s longer about whose storefront is better but rather whose website pops up first on search engines. With that, SEO is a tactic that you’re going to have to utilize in order to be successful. Fortunately for you though, we’ll be with you every step of the way.
Learn about our SEO Pricing and SEO Services today!